The Wisconsin Department of Tourism released its 2021 economic impact data on June 8, 2022, showing Wisconsin tourism generated a $20.9 billion in total economic impact, with Racine County contributing $427 million in total economic impact. 

In 2021, Racine County tourism generated more than 3,588 full and part-time jobs across diverse sectors of the industry, up 3.9 percent over 2020. 

Statewide, economic impact increased 21 percent in 2021, with all 72 counties reporting double-digit growth over 2020. Additionally, tourism supported more than 169,700 full and part-time jobs statewide across diverse sectors of the industry, up 7 percent over 2020. Wisconsin also hosted over 102.3 million visitor trips in 2021, up 12 percent from 2020. 

"Wisconsin's tourism recovery is something to be proud of. These successes are the result of intentional and strategic action by everyone who makes up our industry," said Wisconsin Department of Tourism Secretary-designee, Anne Sayers. "I feel so fortunate to work alongside all of our hospitality partners every day who provide travelers with incredible opportunities to make memories while driving economic impact."

Visitors generated $1.4 billion in state and local taxes because of tourism spending. Without this tax revenue, each Wisconsin household would need to pay $580 to maintain the current level of government services generated by tourism. For more data, including individual county figures and year over year growth, visit

Wisconsin tourism continues to recover but has not fully recovered to Wisconsin tourism’s record-setting year of 2019, which saw $22.2 billion in total economic impact. 

To learn more about Racine County, visit

About Real Racine
Real Racine (Racine County Convention and Visitors Bureau) is the accredited 501c(6) non-profit destination marketing organization that oversees tourism promotion and development in Racine County, Wisconsin. Our mission is to promote Racine County as an attractive destination to enhance the local economy. Learn more at